Of Safaricom and a 3G hotspot
Our beloved and leading GSM network, a.k.a Safaricom, is finally acknowledging that we, the 10mn plus customers, actually matter. They are going to allocate us cool KES. 1 billion (out of the many), in the form a swanky new contact centre on Mombasa Rd (its actually in Mlolongo). There should be at least 300 Customer Scare, sorry Care, personnel at hand to attend to our silly problems, which we are always bothering the busy and leading provider with. The call centre will allow us to answer four times as many calls than we are able to answer now, the CEO was quoted as saying. It feels good to be recognized as the king, after a few pickups were thrown our way for endless chatter.
Methinks, with hungry competition (read Orange and Econet) sniffing the air, and Zain re-branded and ready for battle, dear Safcom is cleaning up house in readiness for bruising wars. Let’s wait and see, 1 or 2 years down the line, who will be king.
When all is said and done, its the customer who will win by taking our chatter-box selves where we get value for money, or will we? Remember we are still peculiar.
BTW: I sincerely hope Telkom Kenya will bring a fresh new brand with the launch of their GSM network, something like Orange, which the mother company uses elsewhere. Else, we shall look away uninterested and unexcited. Just do a manual network selection on your phone, and KE 07 will appear.
While still on the theme of things wireless, broadband, and Nairobi, our city is now blanketed by a 3G, ultra-high speed broadband hot spot, or something like that. Kenya’s runaway success story, GSM mobile service provider Safaricom, has done it again. Depending on which side of the Mobitelea fence you sit, those fellows at Safaricom are really thinking hard. They announced a multi-billion profit figure, before tax, then launched a 3G service in the city of Nairobi (complete with various connection bundles), then launched a free call service, between 9pm and 6am, for a month. You simply need to have registered once, and oh yer, recharged your account with at least 100 bob of airtime. (Some math: with 10million plus subscribers, x 100 bob each, did they just make a billion this weekend? Maybe.) Caveat: Recharging using the 20 bob voucher x 5, or the 50 bob voucher x 2, will not equal 100, a least according to our beloved Safaricom math. So you will sit patiently waiting for 11pm to chatter, only to discover you airtime has been depleted. Read the small print, comply, then call away. What is annoying is that the chatterboxes are driving other customers south.
With peculiar calling habits already entrenched, Kenyans have been chattering from 11pm to dawn without ceasing. Expect lots of calls after this hour from long lost friends, and some enemies as well. So this past week, Safaricom, the company we Kenyans love so much, has been ringing in our minds. We wonder what is next from them?
So has my dream come true? Wireless broadband on the balcony? Safaricom are promising that, and I am making a beeline for the local shop to get me one of those USB modems. I should be whistling away as I surf, while other Kenyans chatter for free. For a sum of 1,999/- per month, I shall enjoy broadband on my balcony, for a download cap of 700MB. We just have to see what that exactly means.