Of Monetizing Blogs, Text Links Ads, Peel-Away Ads and Hover Ads – Part 3

As the blogoshere grows in tandem with user created content, the obvious question that comes to mind is, how do I make money from blogging? This subject has exercised the minds of many a pundit, and no easy answers abound. Read part 1 here and part 2 here.

For starters, blogging is about content. Content drives readers who become devoted fans and slowly a community forms. The easy camaraderie that characterizes blogs as a forum to exchange ideas and learn from each other, appeals to all and sundry. What then are the available ways for making money online by blogging?

Content and its constant creation is what separates the big fish from the small fish. It is not easy to constantly create fresh, readable content that keeps readers glued to your blog, so much that you appear on their favourites list. That is why blogging about a subject or subjects that you are passionate about makes content creation easy and not routine or tiresome. Obviously many people have many passions, so it’s usually good to keep them separate, since the readership you are targeting is different. See my other passion here.

Having created fresh, readable content, and you have droves of people hanging on to your every word its time to make some money. Online research and monitoring tools will tell you how many people are visiting you and from where. Just ask Alexa, she knows it all. WordPress, the most popular blogging engine, has its own stats that tell you see which articles were searched and viewed. It shows you what is popular n your blog, a real eye opener. Armed with the stats, you can start knocking at the doors of advertisers or sponsors.

Here there are myriad options including

Sell your own stuff – This is quite straight forward, you are simply using the blog as an interactive forum to promote your product(s). You own the stuff; you own the blog, simple.

Sell other people’s stuff – Affiliate marketing is very popular way to drive traffic to your blog. But do not make the blog an affiliates shop front with links all over. Subtly introduce the products by showing your readers the benefits and what in it for them. Reviews are great way to do this. Then gently nudge them to click through the affiliate links and upon conversion, you get paid.

Text ads – In this popular choice for many, the advertising company highlights key words on your post, and the reader clicks through the ad, goes to the landing page of the advertiser, makes a purchase, and you get paid. The beauty of these ads is they are unobtrusive and do not occupy valuable real estate on your pages.

Contextual ads – Google Adsense is the most popular. Adsense simply creates adverts based on the
content of the post, and displays them in pre-selected positions on your page. Google pays you for every click on the advert on your site. Before getting excited and sitting down all day clicking on your ads, the Google nerds have figured out most of that already, and you will simply be kicked out. Its not worth it, just re-direct that energy to content. Go to Adsense for more.

Banners – These should carefully be placed, whether on the roadside or on a web site like your blog. Because of their in-your-face element, they can change the whole look and feel of your pages. Again your readers click through and the advertiser pays you upon conversion of the visitor to a buyer.

Peel-away ads – These are all the rave now. With some clever coding, your top right hand corner tends to peel away, on hovering the mouse, to reveal an ad. Your reader clicks through and makes a purchase, you get paid. Simple. See peel away ads here

Hover ads – These are the ads that hover over the page when the reader lands, slightly obscuring the content. Upon clicking through, (usually by filling a form) the reader lands on the advertiser’s page and upon conversion, you get paid. They are similar to banners, but its still advertising.

Advertising, as you can see, is the bread and butter of monetizing blogs. If you consider how many people are out there clicking their way through cyber space, the opportunities are immense. The choice of the mode of monetizing the blog is up to the individual. The fundamentals remain the same.

Reader, what’s your comment on monetizing blogs?

5 comments so far

  1. Chris Moran on

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  2. mrkarugi on

    Thanks Chris. Comments appreciated. I shall endeavour to create content that keeps my readers informed and entertained. Monetizing blogs is currently a subject that is truly exercising people minds. Since everyone can blog, why is everyone not making money blogging? That’s what I seek to help readers here do.

  3. Peter Njenga on

    I agree on that part about content.
    However, I have come to realize that context, and not content is actually king.
    Also, entertainment is slowly competing with informing and educating.
    Current demographics indicate that there is an infinite market of niches, the big fish theory is no longer universally applicable.
    It was shocking when I first read it, but the theory of ‘The Long Tail’ is valid. I have seen it work on my web site [www.peternjenga.com] and blog [peternjenga.blogspot.com]
    Chris is right. Create a niche, then try infortainment. It works.
    Nice blog. You are now on my Blogroll.

  4. Peter Njenga on

    Sorry I forgot to include this in my earlier post.
    You can download an Exclusive Extract of ‘The Long Tail’ at http://www.peternjenga.com.
    The direct link is http://www.peternjenga.com/downloads/long-tail.zip
    Let me know your thoughts on this.

  5. mrkarugi on

    Thanks Peter! Let me start with your favicon. I was just finalising designing one based on the Kenyan flag colours! Am happy that we seem to like our black-red-green colours. Keep it here.

    On context, I agree that we need to create content that is based on certain context. I am doing a lot of research on this area, I know my niche and am soon relocating my blog to a permanent home where I shall have more to flexibility.

    One needs to decide what they want to blog about and then go the whole hog. Your site is quite nice (but then you are web designer). I like the look and feel.

    BTW: I have hit download on Long Tail.

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